A blog, also known as a “weblog” in its early years, can come in various forms. It can be a daily journal that documents an artist’s creative process, or it can be a bi-weekly update from the CEO of a Fortune 500 company. Unlike the content on a corporate website, blog writing is typically more casual, offering readers a peek behind the curtain rather than the standard corporate-speak.

A .blog domain name that matches your main web address can reinforce your brand or product in the reader’s mind through repetition. It also provides followers with a direct pathway to your latest news or thoughts. Additionally, it can boost your search engine ranking by providing more evidence to search engines that you are a reputable business. If you already have a blog, consider swapping the generic subdomain it came with for a custom .blog domain that truly reflects your identity. truly reflects your identity.

.blog domains are a strong choice for:

• Broadcasters
• Media outlets
• Politicians
• Writers & poets
• Filmmakers
• Churches & non-profits
• Anyone who wants to create a community

Are you a photography service provider? Consider creating a blog about the dos and don’ts of hiring a wedding photographer. If you make websites, offer tips on the most cost-effective ways to create an outstanding website. Also, consider registering a .blog domain to show your audience that you’re ready to share your expertise and knowledge. This can help bring more people to your business.

It’s been over twenty years since the first weblog was launched, and now millions of blogs are dedicated to every imaginable topic. Hundreds of millions of people regularly read them. There are several compelling reasons to consider starting your blog.

The best blogs combine text, photos, graphics, and video to answer questions, entertain, and create a connection to your company or cause. A custom .blog domain will provide you with a very powerful marketing tool.