What Is a Google Ad?

What is a Google Ad? Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products or services across Google’s properties. Google Ads can help your business drive qualified traffic to your website, increase inquiries, and increase in-store visits.

Benefits of Google Ads:

• Precise targeting

Businesses can focus their ads on a specific audience by choosing specific age groups, interests, or geographic areas.

• Remarketing

Google Ads allows businesses to re-engage users who have previously visited their website but didn’t complete a desired action.

• Faster results than SEO

Paid search can help businesses move up from their competitors and reach their audience a lot quicker. This is especially useful for new businesses that are looking to promote their services locally.

• Return on investment

Google Ads can have an impressive return on investment (ROI), with some saying it can be as high as $2 for every $1 spent.

To run a Google Ads campaign, businesses can:

1. Create an account
2. Identify search terms to target
3. Create their ad
4. Set their daily advertising budget
5. Track their return on investment (ROI)
6. Constantly fine-tune their ads

Ad Campaign

Google Ads accounts are managed online, businesses can create and change their ad campaign at any time, including their ad text, settings, and budget.