What is PPC?
PPC, or Pay Per Click, is simple to understand: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear alongside, and increasingly above the non-paid organic search results. The search engine is then paid every time a user clicks on the ad. Google AdWords and Microsoft Bing Ads are the top companies that use PPC.
What Will PPC Do?
Pay-Per-Click advertising can generate traffic to your website right away. It works simply. Spend enough money, get the top placement, and potential customers will see your business first. If folks are searching for the key phrases on which you bid and you have placed a well-written ad, you will get clicks from the moment the ad is published.
Why Hire A Professional?
They are many reasons to hire a professional ad writer. Google AdWords settings can be quite complex. An ad writer can make a landing page for your ad. Need to have a quality landing page when people click on your ad. Professionals can immediately point out problems with your landing page.
We have two certified AdWords professionals on staff. The certifications are renewed every year. Taking the test for the Google AdWords take hours. I would like to congratulate Melinda Vance, she just received her AdWords certification for the second year in a row. Melinda has certifications in; Display Advertising, Shopping Advertising, Search Advertising, and Mobile Advertising.