PPC, or Pay Per Click, is simple to understand: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear alongside, and increasingly above the non-paid organic search results. The search engine is then paid every time a user clicks on the ad. Google AdWords and Microsoft Bing Ads are the top companies that use PPC.
What Will PPC Do?
Pay-Per-Click advertising can generate traffic to your website right away. It works simply. Spend enough money, get the top placement, and potential customers will see your business first. If folks are searching for the key phrases on which you bid and you have placed a well-written ad, you will get clicks from the moment the ad is published.
Why Hire A Professional?
They are many reasons to hire a professional ad writer. Google AdWords settings can be quite complex. An ad writer can make a landing page for your ad. Need to have a quality landing page when people click on your ad. Professionals can immediately point out problems with your landing page.
We have two certified AdWords professionals on staff. The certifications are renewed every year. Taking the test for the Google AdWords take hours. I would like to congratulate Melinda Vance, she just received her AdWords certification for the second year in a row. Melinda has certifications in; Display Advertising, Shopping Advertising, Search Advertising, and Mobile Advertising.
No matter what type of business you own, you need a website. We do 100% of our website designing in West Virginia. Whether you require a custom website design for a brand new website or just an overhaul of an existing website, The Four V team has the most important goals in mind at all phases of the design process. Four V likes to create a website that reflects the brand and personality of your business. The websites we create are fully functional and easy to navigate.
Marshall University, West Virginia University, Huntington Jr. College
We are a small team of web designers and digital marketers. Our staff is from Huntington West Virginia and we are well traveled across most of the states of West Virginia, Ohio, and Kentucky. The staff has gone to Marshall University, West Virginia University, and Huntington Jr College of Business. The Four V team is well trained.
Our staff knows what it takes to build a website and manage websites. Search Engine Optimization “SEO” can be tricky but our staff has it down to a science. We are also certified through Google and Bing for search advertising and video advertising.
For years the people in the marketing business debated over doing PPC (pay per click) or SEO (search engine optimization). I find that it is best to put the two together. When you put PPC and SEO together it has the power of thunder and lighting. PPC targets the right people at the right time. This is also a huge benefit for the small business.
When you have a new website or a website that does not show up on the search sites such as Google or Bing you should start out using PPC. I recommend having a good business that is certified by Bing and/or Google write a PPC campaign for you. Businesses that have the certification keep up with the changes that can affect a good campaign.
PPC can target in a local market as well as a national market. Basically, people do an online search and your product or service comes up because of the keywords that are used in the ad. You can target your campaign by zip code, city, county, state or country.
SEO Will Take Your Business To The Next Level.
While your PPC ads are generating traffic to your website. You need to take your business to the next level by using an SEO professional. An SEO expert can improve your content on your website in a way that it will be noticed by search sites. They will optimize maps, keywords, and your social media. SEO will make a big impact on your business.
An SEO specialist will register your website with Google and Bing. They can set up your social sites or update them to connect to your website. To learn more about SEO you can look at Advertising in WV.
PPC and SEO
You can really maximize your online budget by marrying PPC and SEO together. The PPC ads will start appearing at the top of the search sites and then The SEO will improve your site in many ways and your site will start to show organically at the top of the search sites. The website gets better ranking on the search sites, thus you will get visitors to your website and essentially more customers.
Yes, we are talking SEO. SEO stands for Search Engine Optimization. If someone searches the internet and your page comes up and it is not an ad then it has been optimized to show on the search sites. They are several things that we look at when we are optimizing a page. Also, we have onsite SEO as well as offsite SEO. Let me explain.
Basically, when we are doing things that are not on your website, that is called offsite SEO. When we work on offsite SEO we are working on social media, link building, and word of mouth things. Google and Bing want to know what people are saying about your business or website. The more that people post on Facebook, Twitter, and Google+ about your site will get you noticed. We will try to get quality websites to link back to your website. This helps get you noticed.
With the onsite SEO, we work on things that are on your website. We also work with Google and Bing webmaster tools. We make sure that your website is optimized for search sites to find you. To optimize a site we look at keywords and how the site is written. Also having the proper links. We like to link our pages together and place links on other pages. There are a lot of steps to do onsite SEO.
SEO Pricing Package
We can help you with your SEO. Just go to our pricing package page and look. We can customize a package just for you. SEO Pricing